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Reach more customers with search advertising on the Yahoo! Bing Network.

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Import your existing campaigns with one easy click or create new ones with Bing Ads. Already using Google AdWords? Import your pay-per-click (PPC) campaigns to Bing Ads with just a few clicks using our tools. Or, create a brand-new campaign. First, choose keywords relevant to your business so that your ad will be shown to interested customers. Next, create an ad that communicates your business offering in a way that’s designed to attract the most relevant customers. Our tutorials will help you get started.

See your ads appear on the Yahoo! Bing Network. Your PPC ads may appear in numerous locations on the Yahoo! Bing Network, for example, next to search results when people search using your keywords. The best part? You pay only when your ad is clicked, plus you’re in control – of how much you pay, what your ad says, and where it could be seen by millions of potential customers.

Build on what works. Bing Ads offers resources that help boost ad performance and reduce the amount of time you spend managing your search engine marketing (SEM) campaigns. Use our tools to find out which ads are working best and how to optimize your campaigns.