Import your existing campaigns with one easy click or create new ones with Bing Ads. Already using Google AdWords? Import your pay-per-click (PPC) campaigns to Bing Ads with just a few clicks using our tools. Or, create a brand-new campaign. First, choose keywords relevant to your business so that your ad will be shown to interested customers. Next, create an ad that communicates your business offering in a way that’s designed to attract the most relevant customers. Our tutorials will help you get started.

See your ads appear on the Yahoo! Bing Network. Your PPC ads may appear in numerous locations on the Yahoo! Bing Network, for example, next to search results when people search using your keywords. The best part? You pay only when your ad is clicked, plus you’re in control – of how much you pay, what your ad says, and where it could be seen by millions of potential customers.

Build on what works. Bing Ads offers resources that help boost ad performance and reduce the amount of time you spend managing your search engine marketing (SEM) campaigns. Use our tools to find out which ads are working best and how to optimize your campaigns.

Reach the best customers. Customers use the Yahoo! Bing Network every day to find the products and services they need. Search engine marketing (SEM) helps connect you with these customers to grow your business. If you’re already using Google AdWords, broaden your reach with Bing Ads – our tools make it easy to import existing SEM campaigns.

Reach more customers. Bing Ads helps you reach up to 159 million unique searchers on the Yahoo! Bing Network,¹ 51 million of whom do not search on Google.² Moreover, these searchers are likely to spend 3.6 percent more than Google searchers online.² Putting your ads in front of them can help you get more clicks and more sales.

1. The Yahoo! Bing Network includes Microsoft and Yahoo! Core Search sites in the United States.
2. comScore Core Search (custom), March 2013.

Sign up. Setting up your Bing Ads account is easy. Just fill out our simple form to create your account and get started. 

Set your budget. You control the costs – you set your campaign budget, so you’re in charge of what you spend.

 

Pay only for clicks. You’re not charged when your ads are shown on the Yahoo! Bing Network. You pay only when your pay-per-click (PPC) ad is clicked on by potential customers, up to the budget amount you set.

Search engine marketing (SEM) is a perfect fit for PaceButler. See how their business benefits from the power of the Yahoo! Bing Network.